Is anything you purchase always your choice? Neuromarketing bases results and profits on human brain fluctuations and purchasing preferences. Neuroethics researchers question whether it is reasonable to use eye tracking, facial expression coding, emotional response, breathing rate, and skin conductance to promote sales. In this presentation, Dr. Wilding explains neuromarketing and asks the audience to comment on the intersection of neuroethics and neuromarketing.
Brain Awareness Hour takes place virtually via Zoom. Registrants will receive an email with the webinar link the day before the presentation. Participation is free but registration is required for access to the link. Brain Awareness Hour is part of Brain Awareness Week and is organized by the RGV Society for Neuroscience Chapter.