Explore the wonders of the nervous system during Brain Awareness Hour.
“I’ll Buy That!” – An Overview of Neuroethics With an Analysis of Principles and Innovations in Neuromarketing
Date: Friday, December 4
Time: 5:30-6:30 PM
Presenter: Dr. Melinda Wilding, UTRGV School of Medicine
Is anything you purchase always your choice? Neuromarketing bases results and profits on human brain fluctuations and purchasing preferences. Neuroethics researchers question whether it is reasonable to use eye tracking, facial expression coding, emotional response, breathing rate, and skin conductance to promote sales. In this presentation, Dr. Wilding explains neuromarketing and asks the audience to comment on the intersection of neuroethics and neuromarketing.