Día De Los Muertos Festival
& Market
At The Museum

October 7, 2023

10 AM – 5 PM

Celebrate at the museum for our annual festival in celebration of Día de los Muertos. Shop the Market at the Museum, view the display of community altars, enjoy arts & crafts, and much more!

Market, Exhibits, and Festival included with General Admission.

Community Altars, Art Activities, Market at the Museum, Loteria, Sugar Skulls ($5 per participant)

Supported by H-E-B Helping Here, Whataburger, and Lisa Chapa, M.D. & Jon Joanis

Event Schedule

Loteria in Science On a Sphere (SOS):
10:30 AM, 11:30 AM, 12:45 PM, 1:45 PM

Discovery Pavilion Performances:
2:00-2:30 PM – Mission Parks and Recreation Folklórico
2:45-3:15 PM – Nikki Rowe Mariachi
3:30-4:00 PM – UTRGV Ballet Folklórico

Picnic Area / Outdoors:
Artisan Vendors & Food

Artisan Market

Shop the artisan market at the festival for unique items and goods! Joining us this year are Alejandra Castro, Jimenez Espiropapas, Lauren & Mia’s Face Painting, Silver Orchards, Sucio Wear, The Eccocentric Spot, Yellow Rose and more!

Holiday Market at IMAS

Sugar Skull Activity

Sugar skull decorating is back. Purchase your sugar skull in advance ($5 per skull). Drop in from 10:00 AM – 4:30 PM to decorate a traditional sugar skull to take home!

Children under 16 must be accompanied by an adult.

All sales are final. Sale are non-refundable, non-transferable and not available for credit.

Limited availability.

Community Altars Exhibition

The public are invited to view the annual Altares exhibition featuring vibrant altars in celebration of Día de los Muertos. This year’s theme of Innovative Latinos includes altars dedicated to those that greatly influenced their communities in the fields of science, art and culture.

Altares will be on view in the museum’s Discovery Pavilion from Saturday, October 7 through Sunday, November 5.

Ephemeral Décor: Día de Muertos Objects

El Día de los Muertos, or Day of the Dead, is a traditional Mexican celebration centered around the memory of those whose time has run out in the physical dimension, but remain, in essence, in the spiritual world. It is with the close observation of the formal components of this festivity, that one comes to realize: the fleeting quality of all its elements construct an allegory that ties the ephemeral aspect of the celebration with our own lives.

In this virtual exhibit, a selection of decorations used in el Día de Muertos celebrations are independently analyzed to understand, how the same objects’ materials are an echo and reminder of life’s ephemeral quality and our fleeting time.

Ephemeral Décor