Home>Brain Awareness Hour: Neuroethics – “I’ll Buy That!”

Explore the wonders of the nervous system during Brain Awareness Hour. The museum is partnering with the RGV Society for Neuroscience Chapter to offer online presentations by nervous system researchers, perfect for adults and teens interested in expanding their awareness of brain science.

Brain Awareness Hour: “I’ll Buy That!” – An Overview of Neuroethics With an Analysis of Principles and Innovations in Neuromarketing
Friday, December 4
5:30-6:30 PM

Presenter: Dr. Melinda Wilding

Is anything you purchase always your choice? Neuromarketing bases results and profits on human brain fluctuations and purchasing preferences. Neuroethics researchers question whether it is reasonable to use eye tracking, facial expression coding, emotional response, breathing rate, and skin conductance to promote sales. In this presentation, Dr. Wilding explains neuromarketing and asks the audience to comment on the intersection of neuroethics and neuromarketing.

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Register online | Brain Awareness Hour takes place virtually via Zoom. Registrants will receive an email with the webinar link the day before the presentation. Participation is free but registration is required for access to the link.

About the Presenter

Melinda M. Wilding is an Assistant Professor of Internal Medicine (Institute of Bioethics and Social Justice) at the University of Texas Rio Grande Valley. Dr. Melinda Wilding is an instructor and consultant of bioethics with twenty years of applied ethics experience. Dr. Wilding’s research areas include global bioethics, genomic governance, neuroethics, telemedicine, immigration policy, and citizen-science for health innovation.
Dr. Wilding developed, blueprinted, designed and instructs core courses in the MS in Bioethics which include INTM 6300: Introduction to Bioethics and Health Care and INTM 6307: Philosophical and Theoretical Thought in Bioethics. Currently, Dr. Wilding designs and instructs INTM 6352: Narrative Bioethics.
Dr. Wilding earned her Master of Bioethics from Case Western Reserve University School of Medicine where she accumulated training in clinical rounds and published in BENO (Bioethics Network of Ohio). Subsequently, Melinda Wilding completed her Doctor of Bioethics from Loyola University of Chicago Neiswanger Institute for Bioethics and Healthcare Leadership. Recently, Dr. Wilding has presented on “Best Practices for Ethics Committees” at the Inaugural Clinical Bioethics Symposium, UTRGV School of Medicine, served as faculty mentor for Physicians for Human Rights (PHR), and developed course workshops for medical students in Immigration Policy. Dr. Wilding is interested in forming a bridge between arts in medicine and the local community in the Rio Grande Valley.

Brain Awareness Hour is part of  Brain Awareness Week and is organized by the RGV Society for Neuroscience Chapter.

Brain Awareness Hour: Neuroscience December 4

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